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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Gardens are bearing the last of their summer gifts. Children awaken early for hours filled with learning. The length of sunlight shortens with each passing day. Some mornings there’s a familiar crisp scent in the air reminding us that fall is fast approaching. Knowing this beloved season is quickly come and gone, it’s never too early to plan your autumn excursion to the Blue Ridge and Smoky Mountains.
Where to go: The wise fall “leafer” knows to start their mountain getaway in late September and early October where the leaves change earlier in the higher elevations. Some of the most scenic drives in North Carolina begin at the Original Mast General Store in Valle Crucis (near Boone). Our 19th century emporium offers all the goodies you’ll need for a perfect fall weekend. If you’ve forgotten any outdoor necessities for the trip you can grab a jacket, water bottle, hiking boots, and walking sticks too. While you’re there, pick up a handy pocket sized guide: Fall Color Finder, A Pocket Guide to the More Colorful Trees of Eastern North America. Inside the guide, you’ll find a colorful leaf shape index that’s fun for kids to use when guessing the species of brilliant fall trees.
"The main thing with Fall photography is to travel to a variety of places at the right time, motivate yourself to get up early and stay out late."
What to take: Don’t forget your camera on your fall excursion. The heavy summer fog lifts making way for clear vista views of brilliant oranges, reds, and yellows as far as the eye can see. One of our Mast photographers suggests, “The main thing with Fall photography is to travel to a variety of places at the right time, motivate yourself to get up early and stay out late, bring a tripod and don't forget the headlamp for the return trip to the car. And remember, there are a lot fewer bugs in autumn, so plan a camping trip and let the whole family experiment with photography. You'll do it again the next year too and when winter sets in, you can look back and enjoy a fine collection of prints from the ultimate photography season!”
For the kids: The breathtaking beauty of nature is everywhere and fallen leaves are yours for the taking. Children love to jump and frolic in leaves, but don’t forget to bring some home with you. Select a few of your favorite ones – flat and thin leaves work best - and sandwich them between waxed paper or newspaper. Place the paper between the pages of a heavy book for one or two weeks, allowing the leaves to thoroughly dry. The Fall Color Finder comes in handy again when your kids revisit their happy memories of the types of leaves they chose during their autumn mountain adventure. You can label the leaves and place them in a scrapbook, laminate them on slices of paper for a festive bookmark or simply tape them to the wall to bring a joyful reminder of your family excursion indoors.
A helpful way to stay abreast of the changing leaves is the Fall Foliage Primer. The Primer offers weekly reports from the High Country as well as several more mountain and foothill communities beginning the third week in September. This newsy online guide offers full color updates and easy directions for the most scenic drives in the area. The Fall Foliage Primer can be found here. Happy leafing!