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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
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Taking the family for a summer road trip oftentimes includes the furry children. Kennels and pet sitters are costly and no one wants to leave the four-legged family members out of the fun. Your friends at Mast General Store are here to offer some tips that will help make your summer adventure a safe and enjoyable one for the furriest members of your family.
Plan ahead: Exploring the great outdoors is a budget-friendly activity for people and pets alike. Check out Best Hikes with Dogs in North Carolina by Karen Chavez. This resourceful guide contains a handy trail finder with a listing of trails that are appropriate for dogs of all ages and fitness levels. North Carolina’s lush forests, rolling meadows, and countless waterfalls create a perfect paradise for canine hikers and their owners. Karen’s hike guides, first aid tips, and list of 10 Canine Essentials make this book an excellent planning companion for your summer adventure.
Stay safe: During long road trips, pets need to get out and stretch their paws just like we do. Because rest areas and roadside parks are unfamiliar territory, it’s essential to leash the family dog when venturing outside the vehicle. Ruff Wear’s Knot a Leash is great for road stops and trail hikes because its locking carabineer keeps the leash and collar securely connected. With 5 feet of freedom, this rough and rugged, climbing rope inspired leash features a reflective trim that keeps your pet safely and securely connected to you at all times.
Exercise on the road: When you’ve gone off-road and arrive at a leash-free destination, the Chuckit! Flying Squirrel Dog Toy is a great way to keep your fetch junkie entertained. In your backyard or at the lake, the Flying Squirrel flies great and its raised sides are a real back saver. It floats in the water and has glow in the dark paws to make it easy to find during your late summer night romps in the yard.
Keep hydrated: Frequent water breaks are an essential part of long car rides in the hot summer sun. Standard water bowls tend to slosh around, creating a mess and leaving no water to drink. Ruffwear’s Quencher Dog Bowl is excellent for traveling because it’s collapsible, lightweight, and the seamless waterproof liner keeps moisture from leaking. Its flexible design is stable and easy to use, even in the car, and it dries quickly.
Snacks for the Road: Everyone enjoys a treat while taking in the scenery. Zukes Mini Bakes are healthy and delicious dog treats enhanced with protein and include nutritious flavors like chicken, blueberry, potato, and cherry. While everyone enjoys People Food, your dog will appreciate his own road trip snack.
Remember to have your pets’ identification and rabies tags attached to their collars, secure all animals in moving vehicles, never leave pets in unattended vehicles, and of course, HAVE FUN! If your summertime adventure finds you in our neck of the woods, we’d be delighted for you to stop by Mast General Store for all of your road trip and outdoor adventure needs. Happy tails trails!