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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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For my family, the holiday season isn’t complete without a reading of Dylan Thomas’ “A Child’s Christmas In Wales”. Everyone’s favorite ornament on the tree is a wide-mouthed Santa who, when you squeeze his cheeks, offers a chocolate kiss. And each stocking gets a beautiful, large navel orange in the bottom of the toe, just like my Swedish cousins have done for generations.
At Mast Store, we’re proud that many family’s holiday traditions include visiting with us in one of our ten communities. One of our guests at the Greenville Store remarked, “I’ll bet every single stocking in Greenville [South Carolina] has something from Mast Store in it. If a stocking doesn’t include something from Mast, it wouldn’t be Christmas!”
This year, we met folks from all over the globe: Panama, Paraguay, England, Germany, Sweden, Finland, South Africa, Saudi Arabia, Japan, Australia, and as far away as New Zealand. We were impressed and delighted when a family of 14 – and all the way from Japan - stopped by our store in Greenville.
Folks get creative hiding special purchases from their loved ones while shopping at Mast Store. One guest visiting the Waynesville Store cleverly kept her husband’s gifts a secret with the help of a Mast associate. She handed over her selections to the associate, one armful at a time, where they were hidden and purchased in one department. All of her gift selections were double bagged and clandestinely sent to the back of the store so the wife could stash her husband’s gifts in the car with him none the wiser.
Other guests went to great lengths to keep their special gifts a surprise for family members too. One father visiting the Annex in Valle Crucis hopped over the porch railing to hide a special gift he purchased for his son. And a sweet 8-year-old boy shopped all by himself for his family while his mom waited for him elsewhere in the Boone Store.
Perhaps one of our sweetest memories this holiday season was meeting a gentleman visiting the Greenville Store who is a 30-year survivor of one of the first successful heart transplants. He received the heart of a 16-year-old boy and is still very close to the boy's mother. What a wonderful gift to remember at Christmas… and all the year through.
Whether you came from across the ocean or across the street, we’re always happy to see you at Mast General Store. Visiting with you each year makes our holiday special, too, and we’re excited to see your faces come through our doors again in 2015.