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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Last week we explored “How to Select the Perfect Host Gift." This week we offer shopping tips for all the other wonderful people in your life… from your family member, who seems to already have one of everything, to that special someone, who sometimes leaves you stumped. We’ve checked in with our Mast Store gift-giving experts to help unravel the mystery of finding the perfect gift for just about anyone on your Christmas list.
We all know someone who’s an expert at selecting the most thoughtful gift. One of the Mast Store Family's gift-giving pros is our Community Outreach Manager, Deb. She has impeccable taste and always knows just what to get every person for any occasion. Deb shares, “The first and most important thing to remember is that I need to forget everything I like when shopping for someone else. I’m not giving the gift to myself, and my tastes may not match the preferences of my recipient.
“Next, think about the person you’re buying for,” she continues. “What’s their favorite food, color, do they have a hobby or special interest? Make mental notes about the things you know about the person. Even the smallest detail might prove to spark an idea!
“If the person you’re buying for collects a special item or has a special theme in their home, proceed with caution. I always remember this story about my aunt. She chose a French theme for her kitchen, purchasing special accent pieces as décor. Over the years, friends and family added items to help with her theme. One day, a visiting neighbor pulled into the driveway, and my aunt jumped up and ran to the hall closet. This closet was packed full of French-themed items. My aunt chose one and quickly set it out. Come to find out, the neighbor had given it to her for the kitchen. My aunt didn’t want to hurt her neighbor’s feelings, so she made sure it was on display for the visit. What a painful process! Everyone wanted to be thoughtful, but their theme-related gifts had become more of a burden for my aunt.”
Here are a few more gift-giving tips to consider from the pros at Mast General Store:
“Don't feel that you have to buy an expensive gift,” shares Mary. “Money isn’t important. The love and care you put your gift are worth so much more than the cost of the item.”
Dave suggests, “If you’re really stumped, why not ask? After many years of marriage, my wife appreciates when I ask her what she really wants for Christmas and birthdays instead of just guessing. Surprises are fun too, but it’s always nice to get her exactly what she wants and needs.”
A homemade gift is usually a treasured gift. Just like every parent cherishes their children’s handmade cards, your friends and family may appreciate presents crafted by hand, too. During my daughter's winter break this year, we're going to bake cookies and make homemade candles for our friends and neighbors. The time and energy you invest in creating your own gifts will not only please the recipient, but it will create wonderful holiday memories for you and the people who help you craft them (like your children).
Our final suggestion is to choose a gift that reminds your loved one of shared memories. Make a mental list of places and events you’ve enjoyed with that person. If they revolve around a theme, like hiking for example, select a gift that reflects those sweet times together. Maybe choose a photo from one of your hikes and frame it. If you’ve shared special days at the beach together, purchase a bracelet, necklace, or Christmas tree ornament made of seashells. The symbolic gift will remind them of the memories you’ve shared.