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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Alex Tilley, the founder of Tilley Hats, became frustrated when he couldn’t find a good sailing hat. He decided to oversee the making of some proper hats for himself and other Toronto sailors. He wanted the hat to float, stay on, not to shrink, last indefinitely, and look good. He didn’t realize that such a thing was considered impossible.
With advice from a milliner and materials from a sailmaker, he asked a local hat maker to create them. Alex hadn’t planned to sell the hats, so he took his time getting them right and didn’t worry about how much they’d cost. Tilley Hats are now known as the best made and most practical hats of their type in the world.
Don’t get the impression that the Tilley hat is only for sailors, though. It is equally at home in the desert, in the mountains, in the garden, on the golf course, by a trout stream, or strolling down a city street in the rain. Tilley hats have even been issued to Canadian troops when they are deployed on peace-keeping missions around the world!
Serious sun protection starts with your head. Tilley Hats are tested and certified to provide a UPF of 50+, the maximum protection rating. That means that they are certified to block 98% of harmful UVA/UVB radiation. The Tilley AIRFLO incorporates mesh into the crown, allowing for coolness and comfort. They’re water repellent, and the brim channels water away from your head and neck for improved foul weather protection. The layer of closed-cell foam in the crown provides the Tilley’s positive buoyancy and even protects your head from bumps.
The adjustable tuckaway Wind Cord stays hidden in the crown of your hat in calm weather. If it’s breezy, place the part with the sliding knots behind your head. If it’s windy, or you’re sailing, use the chin part of the Cord too. The wind cord is like a seat belt; useless unless it is worn; if used, it will prevent a wind gust from snatching the hat right off your head.
Tilley Hats have a secret pocket in the crown to safely and securely store important stuff like licenses, room keys, lip balm or emergency cash. There have been many stories over the years of some more eclectic items being kept there as well …fishing lures and once, an engagement ring. MP3 players are even finding their way into this convenient spot as well.
Tilley Hats are nearly indestructible, although a dedicated family dog could prove otherwise. They’re made by hand with the help of small, powerful sewing machines needed to sew through the tough materials. All threads are lock-stitched. They’re guaranteed for life; free replacement if your Tilley ever wears out, falls apart, shrinks or mildews.
Tilleys fit more comfortably than other hats and are designed to be worn low on your head and slightly loose. Gravity, not painful pressure on your forehead, holds the hat on. For proper fit, you should be able to easily insert two fingers, flat, between the middle of your forehead and the front of your Hat. It should be loose enough to rotate it to the left and right, and lift it up and down, without friction on your forehead.
The anti-sweat band wicks perspiration away from your forehead. Compared to the rest of the body, our head radiates a great deal of heat… perhaps to keep the brain from overheating? Keep your Tilley in good condition by washing it by hand or washing machine. You’ll be pleased with the way it fits and feels, and will have a friend for a lifetime!
Stop by Mast General Store to get fitted for your very own Tilley Hat or head over to MastStore.com to have one delivered.