mon9AM - 5PM
tue9AM - 5PM
wed9AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 5PM
tue10AM - 5PM
wed10AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon9AM - 5PM
tue9AM - 5PM
wed9AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 5PM
tue10AM - 5PM
wed10AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
All
The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Alex Tilley, the founder of Tilley Hats, became frustrated when he couldn’t find a good sailing hat. He decided to oversee the making of some proper hats for himself and other Toronto sailors. He wanted the hat to float, stay on, not to shrink, last indefinitely, and look good. He didn’t realize that such a thing was considered impossible.
With advice from a milliner and materials from a sailmaker, he asked a local hat maker to create them. Alex hadn’t planned to sell the hats, so he took his time getting them right and didn’t worry about how much they’d cost. Tilley Hats are now known as the best made and most practical hats of their type in the world.
Don’t get the impression that the Tilley hat is only for sailors, though. It is equally at home in the desert, in the mountains, in the garden, on the golf course, by a trout stream, or strolling down a city street in the rain. Tilley hats have even been issued to Canadian troops when they are deployed on peace-keeping missions around the world!
Serious sun protection starts with your head. Tilley Hats are tested and certified to provide a UPF of 50+, the maximum protection rating. That means that they are certified to block 98% of harmful UVA/UVB radiation. The Tilley AIRFLO incorporates mesh into the crown, allowing for coolness and comfort. They’re water repellent, and the brim channels water away from your head and neck for improved foul weather protection. The layer of closed-cell foam in the crown provides the Tilley’s positive buoyancy and even protects your head from bumps.
The adjustable tuckaway Wind Cord stays hidden in the crown of your hat in calm weather. If it’s breezy, place the part with the sliding knots behind your head. If it’s windy, or you’re sailing, use the chin part of the Cord too. The wind cord is like a seat belt; useless unless it is worn; if used, it will prevent a wind gust from snatching the hat right off your head.
Tilley Hats have a secret pocket in the crown to safely and securely store important stuff like licenses, room keys, lip balm or emergency cash. There have been many stories over the years of some more eclectic items being kept there as well …fishing lures and once, an engagement ring. MP3 players are even finding their way into this convenient spot as well.
Tilley Hats are nearly indestructible, although a dedicated family dog could prove otherwise. They’re made by hand with the help of small, powerful sewing machines needed to sew through the tough materials. All threads are lock-stitched. They’re guaranteed for life; free replacement if your Tilley ever wears out, falls apart, shrinks or mildews.
Tilleys fit more comfortably than other hats and are designed to be worn low on your head and slightly loose. Gravity, not painful pressure on your forehead, holds the hat on. For proper fit, you should be able to easily insert two fingers, flat, between the middle of your forehead and the front of your Hat. It should be loose enough to rotate it to the left and right, and lift it up and down, without friction on your forehead.
The anti-sweat band wicks perspiration away from your forehead. Compared to the rest of the body, our head radiates a great deal of heat… perhaps to keep the brain from overheating? Keep your Tilley in good condition by washing it by hand or washing machine. You’ll be pleased with the way it fits and feels, and will have a friend for a lifetime!
Stop by Mast General Store to get fitted for your very own Tilley Hat or head over to MastStore.com to have one delivered.