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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Love is in the air! But unless you want it to be even colder this Valentine's Day, that love better be in a nice gift bag too. Don't worry, though, we got you. We've compiled our top 7 choices for treating your sweetheart to a special gift that's sure to please-- and keep the cold at bay.
1. Sweets for the Sweet. Candy is the top choice for Valentine's gifts. And we have over 500 varieties so you can find everyone's favorites. We've got old-fashioned favorites like Caramel Bullseyes, Tootsie Rolls, Sugar Daddys, and Root Beer Barrels. And there are a ton of chocolate options to choose from. If you go on February 9th or 10th, your sweet treats will provide a few meals to the needy as well. Our Be a Sweetheart drive to feed the hungry starts this weekend! Do two sweet things at once!
2. Flower of the Month Bracelets. You can always say it with flowers, especially ones that never fade, like the ones on our Flower of the Month bracelets. These unique and beautiful bracelets come in a variety of floral designs to mark each month. They make great keepsakes for birthdays or those special life events you'd like to commemorate for all the loves in your life.
3. Let the Doublenest be your LOVE nest. Eagles Nest Outfitters Doublenest Hammocks turn the art of relaxing into a mini vacation. So, if you can't head to the mountains or the beach, these bring the vacay getaway to you. Set one up in the backyard, on the porch, anywhere outdoors, and have a quick haven for two. No matter where you are you can relax, take a little break, and do a little soulful gazing, or, ya know, nap.
4. Take home the Stanley cups when you win Valentine's Day with two choices he'll love!
Stanley Pint. If your sweetie needs something to keep that cuppa he nurses hot, or that end-of-the-day cold one cold, your search is over. This pint is crafted just to hold that cold one--made of stainless steel and featuring an insulated double wall construction that won't rust and is BPA-free and dishwasher safe.
Or if your sweetheart likes a cocktail on the go . . .
The Happy Hour System. This innovative design lets you take your cocktails on the trail. We know that just about every hour on the trail is a happy one, but this set will help you make the outdoors even greater. But no matter where you are, this 5-piece nesting set will allow you to enjoy happy hour with a 20-ounce insulated shaker, two insulated rocks glasses, citrus reamer, and a jigger suited for any cocktail you can imagine. The stainless steel design is also proven durable, is BPA-free and dishwasher safe, and will make the perfect gift for the happy hour hiker you love.
5. Eagle Creek Pack It System. That romantic getaway got you tossing in everything you own and having to struggle with your suitcase? Solution found. The Pack It System is designed to keep clothing and gear organized whether you're traveling abroad for an extended period or just a weekend away. This XS, S, & M set features 3 cubes that can hold up to 2, 5 and 12 liters of gear, and is made from water- and stain-resistant, ripstop nylon that will help protect your garments, accessories, electronics, and more. It's also quite lightweight and durable, perfect for whatever outing you'll need to Pack It for, including a romantic trip to your favorite destination.
6. Sounds like love . . . QMT Windchimes. QMT chimes range from $25 to $132, so these are a great choice for any budget. These are also as aesthetically appealing to view as they are pleasing to the ear, and they are the first in the next generation of windchimes that combine the superior tones of its centrally suspended tubes with a visually exceptional design. Hand-tuned to the scale you choose, they offer a gorgeous sound and artisan quality your loves will love.
7. Candles are always a delightful gift. Light a fire, well, just a wick, but still, a candle helps set the atmosphere you want this holiday. And AI Root candles are our top choice for a clean burn that lasts a long time. These won't flame out on you even if your date does. Even more scents are available in stores.
We hope these suggestions help! And if you need more gifts to show your lurve, visit us in stores or online for thousands of unique and thoughtful gifts that you can tailor to your sweeties. Happy Valentine's Day!