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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The calendar may say summer, but fall is the word of the day. New arrivals for the upcoming season are arriving daily. As trends do, everything old is new again. Many of this fall’s fashion trends are remakes of styles from a not-too-distant past. Mast Store’s fashion sense tends to embrace the classics because you can never go wrong there. But you will see some of the trends represented in our fashion and footwear departments. Let’s have a look.
The hot colors this fall feature everything from a dainty pink to a very powerful red. Navy is a great base color, as is gray, and you’ll see those used prominently for both men and women. They are safe colors, but they also allow latitude for creativity. Other colors will be a little reminiscent of the forest, with some deep greens and fall maple leaf oranges. Overall, it’s a grand mix of soft and bold. If you’d like to see the entire Pantone© color palette for fall, here’s a LINK.
For men, fall will feature better-fitting clothes. The cuts will be a little more tailored without being confining. Stretch is a big factor in making this possible. Pants and shirts are adding just a touch of Lycra/Spandex to help with freedom of movement. Women discovered this wonderful alliance of components years ago, so gentlemen, fear not, you will enjoy the way it makes your favorite jeans or pants fit and feel. Sweaters will be dominated by ¼-zip (or buttoned) pullovers, which are easily paired with t-shirts or button-down shirts.
Hats are still hot. Trucker hats continue to be strong, and Mast Store will have an eclectic collection of other styles and colors, like the Carhartt Watch Cap. Our men’s buyer is also adding RFID wallets from Andar to accessories to help keep personal information safe.
For women, many of last year’s trends are continuing to flourish. Tops on trend include tunics and flowing cuts paired with skinny jeans and leggings. Salaam and Andree by Unit will have several options in this realm. Embroidery is another trending embellishment. Look to Andree to continue with its dominance in this area. Lulu-B is continuing to grow and will offer several textured tops in fall’s hottest colors, some will have cool button embellishments. The women’s accessory of the fall is the blanket scarf.
For shoes, of course, comfort wins out over everything. What’s trending in footwear is athletic-y looking slip-ons, like the Nohea and Pehuea from OluKai. Short, pull-on boots for both men and women are still trending, as are taller boots to be worn with skinny jeans for women. In the tried and true offerings, the Sperry Top-Sider duck boots are an awesome part of any fall wardrobe.
Accessorize any wardrobe with socks. From fun designs to comfortable solids, many options are available from Smartwool, Darn Tough, World’s Softest, and Mast General Store.