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When the founders of GiantMouse, a premium knife company, first began putting their heads together to conjure a vision for their future brand, it was fitting that their regular meeting destination was in a literature-themed bar in Brooklyn, New York, called BIBLIO. ...read more
Behind the Scenes | Inspiration
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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The calendar may say summer, but fall is the word of the day. New arrivals for the upcoming season are arriving daily. As trends do, everything old is new again. Many of this fall’s fashion trends are remakes of styles from a not-too-distant past. Mast Store’s fashion sense tends to embrace the classics because you can never go wrong there. But you will see some of the trends represented in our fashion and footwear departments. Let’s have a look.
The hot colors this fall feature everything from a dainty pink to a very powerful red. Navy is a great base color, as is gray, and you’ll see those used prominently for both men and women. They are safe colors, but they also allow latitude for creativity. Other colors will be a little reminiscent of the forest, with some deep greens and fall maple leaf oranges. Overall, it’s a grand mix of soft and bold. If you’d like to see the entire Pantone© color palette for fall, here’s a LINK.
For men, fall will feature better-fitting clothes. The cuts will be a little more tailored without being confining. Stretch is a big factor in making this possible. Pants and shirts are adding just a touch of Lycra/Spandex to help with freedom of movement. Women discovered this wonderful alliance of components years ago, so gentlemen, fear not, you will enjoy the way it makes your favorite jeans or pants fit and feel. Sweaters will be dominated by ¼-zip (or buttoned) pullovers, which are easily paired with t-shirts or button-down shirts.
Hats are still hot. Trucker hats continue to be strong, and Mast Store will have an eclectic collection of other styles and colors, like the Carhartt Watch Cap. Our men’s buyer is also adding RFID wallets from Andar to accessories to help keep personal information safe.
For women, many of last year’s trends are continuing to flourish. Tops on trend include tunics and flowing cuts paired with skinny jeans and leggings. Salaam and Andree by Unit will have several options in this realm. Embroidery is another trending embellishment. Look to Andree to continue with its dominance in this area. Lulu-B is continuing to grow and will offer several textured tops in fall’s hottest colors, some will have cool button embellishments. The women’s accessory of the fall is the blanket scarf.
For shoes, of course, comfort wins out over everything. What’s trending in footwear is athletic-y looking slip-ons, like the Nohea and Pehuea from OluKai. Short, pull-on boots for both men and women are still trending, as are taller boots to be worn with skinny jeans for women. In the tried and true offerings, the Sperry Top-Sider duck boots are an awesome part of any fall wardrobe.
Accessorize any wardrobe with socks. From fun designs to comfortable solids, many options are available from Smartwool, Darn Tough, World’s Softest, and Mast General Store.