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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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We believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers.
The top 12 colors in the Pantone© color story for Spring 2018 encourage playfulness and release. (Download the PDF with a click HERE.) With an uplifting shades and feel-good tones, there’s a sense of freedom from old fashion rules without leaving traditional essentials behind. Some of the colors will be reminiscent of the 1980s, like Lime Punch, while others have a gentler vibe, like Almost Mauve. There is a Classic Color Palette, too, which provides a foundation for anyone to start building their personal style.
Where do we see most of the spring color palette used? Ironically, it’s the men’s Desert Pucker Dry Shirt from Royal Robbins. A perennial best seller at the Mast Store, it showcases several of this year’s top colors. This season’s Desert Pucker has new technology in the fabric to help keep you cool no matter what the temperature, and it still has the features we love most – wrinkle resistance, all-day comfort, and a soft hand.
For women, one of the top trends is dark denim. Whether real denim, like these classic shortalls from Levi’s, or a denim print, like this design from the Honeyme collection (new to Mast Store AND made in the USA), you’ll see it almost everywhere this season.
Mix and match prints continue to be hot items. We’ll look to Honeyme as a good example of color and patterns used together in a way that works. Salaam is another go-to brand for mixing, matching, and comfort.
Ruffles and asymmetry are also features to look for. Angel sleeves in Honeyme, sharkbite shirt tails from Andrée by Unit, and Erin London answer the call for these leading trends.
Transparency is a trend that we’re not sure just what to think of – especially in some of the ways it is presented in the city. You would need to be very bold to wear a see-though plastic dress or a barely-there gauzy top. At the Mast Store, we’ll look to Columbia with its Inner Luminosity Hoodie to tastefully represent transparency. A free-flowing burnout design encircles the hoodie. Available in Curvy sizes, too.
Footwear trends for women this spring and summer feature sporty details and fabulous flats. From sandals that have “sneaker-like” qualities (we’ll show you Jambu for that) to flats that are stappy and supportive, like the Daloa from Birkenstock, there is a dizzying array of options to be fashionable without sacrificing comfort.
For men, multi-functional shoes are trending. For example, a shoe that can be both a mule and a slip-on in one. We have just the thing – there are several styles from OluKai that fit the bill. Their unique drop-in heel can allow the casual vibe of a slide on or dress it up a bit by flipping up the heel for a more traditional lace-up found in the Hamakua Poko. At the other end of the spectrum is a Chelsea-style boot, like the Super 550 Series from Blundstone. For a casual look, it goes perfectly with a pair of jeans or can be easily dressed up for work.
Of course, this just scratches the surface of the season’s offerings. Come by and peruse at your favorite store or dig-in on the Mast Store website.