Wrangler

It was 1947 when celebrity tailor Rodeo Ben introduced Wrangler authentic western jeans to the public. They were known for durability, quality, and authenticity. The very next year, Jim Shoulders, a World Champion Cowboy (winner of 16 world championships), signed up for the longest-running sports licensing relationships in professional sports history - 58 years. His endorsement and that of the Pro Rodeo Cowboy Association speaks well of Wrangler's "wear testing."

For more than 75 years, Wrangler jeans and Western wear have been an enduring symbol of American freedom and the spirit of people who work hard. The company continues to innovate, just like when it introduced the 13MWZ, by exploring new ways to care for the land and respect its partners and workforce.