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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
All
Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Stepping into the Wayback Machine and turning the dial to 300 years ago, you would see herds of buffalo, elk, and deer wandering without a care through dense forests and sipping cool water from pristine streams. In the days before the American Revolution, this was Cherokee Territory, and only the most intrepid made their way into the foothills. First known as Pleasantburg, its name was changed to Greenville in 1831. With ample water resources and rail service, Greenville became the center of textiles in the state. Between 1880 and 1903, there were some 13 mills opened in the Greenville area utilizing water power from the Reedy and other rivers. Some mill owners provided housing and stores for their employees. Within these mill villages developed something else…baseball teams.
Read more ...Recruited to play for the Brandon Mill team at 13, Joe Jackson probably made more playing baseball on Saturdays ($2.50) than he did all week pulling a 12-hour shift each day. Jackson went on to play in the bigs and currently has the third highest lifetime batting average (.356) in major league history.
Along about the same time that Joe was swinging Black Betsy, a store on Main Street, Meyers-Arnold was making a name for itself. From offering clothing for women and children, the store diversified to include all matters of goods from toasters to towels and shirts to shoes. Employees of Meyers-Arnold were asked to cater to their customers and to take care of their needs. Gosh, that sounds familiar…and that’s not the only thing you’ll find from a by-gone era at 111 North Main Street in Downtown Greenville.
Read less ...The street address of the Mast Store in Greenville has a long retail history dating back to at least 1898 in the present day building. According to city plats, this building started out as a dry goods and shoe store. Before that, it was the site of a common well and kitchen facility.
As the city began to grow, retail, restaurants, and entertainment venues began to dominate the downtown area. The dry goods store from 1898 expanded by 1913 to encompass the entire width of the block and at that time housed the Meyers-Arnold Department Store.
In the 1920s, part of the store shared facilities with the Garing Theatre. These "movie houses" were seemingly on every corner. Within a short walk from the Garing Theatre was the Casino Theatre (at the corner of East North Street and Main), the Bijou Theatre (just across the street), and the Rialto Theatre (located where Trios Restaurant is today).
Read more ...The street address of the Mast Store in Greenville has a long retail history dating back to at least 1898 in the present day building. According to city plats, this building started out as a dry goods and shoe store. Before that, it was the site of a common well and kitchen facility.
As the city began to grow, retail, restaurants, and entertainment venues began to dominate the downtown area. The dry goods store from 1898 expanded by 1913 to encompass the entire width of the block and at that time housed the Meyers-Arnold Department Store.
In the 1920s, part of the store shared facilities with the Garing Theatre. These "movie houses" were seemingly on every corner. Within a short walk from the Garing Theatre was the Casino Theatre (at the corner of East North Street and Main), the Bijou Theatre (just across the street), and the Rialto Theatre (located where Trios Restaurant is today).
Meyers-Arnold, a family-owned store carrying most everything from clothing to housewares, occupied the building from 1903, when it was then Arnold Department Store, until 1971, when it moved to the McAlister Mall. It grew to include several other locations including Anderson, Asheville (NC), Augusta (GA), and Spartanburg.
Several old employees from the Meyers-Arnold days commented on the restoration project which revealed a pressed tin ceiling and warm maple flooring. It reminded them quite a bit of "the old days."
Mrs. Betty Meyers shared a story about the store. She said that there was never a signed lease on the building on Main Street. When the Meyers brothers and the gentleman that owned the building negotiated the agreement, it was sealed with a handshake. When both of these men that originally set the deal had passed away, neither of the remaining parties knew what the agreement was. So, a new deal was negotiated and cemented as gentlemen with a handshake.
The Mast Store in Greenville opened in 2003.
*Photo Courtesy the Greenville Historical Society, The Coxe Collection.
Read less ...There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Nature has the power to heal, challenge, and connect. It can transport us to a place that is far away from our stress-filled world. It can help us see our world from a different perspective, and it embraces us in a manner that technology cannot. It connects us in ways both physical and mental to the earth and to each other. Where is the prescription for this magical elixir? It’s as close as your favorite local trail. ...read more
Adventure | Inspiration | Local Flavor
Columbia | Greenville | Knoxville | Roanoke
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Nature has the power to heal, challenge, and connect. It can transport us to a place that is far away from our stress-filled world. It can help us see our world from a different perspective, and it embraces us in a manner that technology cannot. It connects us in ways both physical and mental to the earth and to each other. Where is the prescription for this magical elixir? It’s as close as your favorite local trail. ...read more
Adventure | Inspiration | Local Flavor
Columbia | Greenville | Knoxville | Roanoke