A true southern destination

Along the Mission Crossing Scenic By-Way in the High Country of North Carolina, you’ll discover a picturesque river valley, rustic countryside, and a place Charles Kuralt called “a destination”. That place is the Original Mast General Store in the rural historic district of Valle Crucis. We are proud to have been providing the Appalachians with quality goods and genuine southern hospitality since 1883. This 100% cotton long-sleeved Soul of the South Tee has a graphic of the Original Store on the back, capturing the spirit of Mast and of a time rich in tradition that is too good to leave behind.